Mark Wilson

PhD student in sustainable food systems.

Mark is a PhD researcher from the University of East Anglia and the Tyndall Centre for Climate Change Research. The aim of his PhD is to identify and characterise innovations which can demonstrably reduce food-related greenhouse gas emissions and have the potential to be scaled up. The focus is on consumers and social initiatives, rather than farming practices or supply chains, in order to understand how user-centric innovations can reduce our climate impact. The project considers digital innovations which aim to reduce food waste, encourage dietary change or facilitate local food networks. Features of the innovations which appeal to consumers are explored, such as the value propositions, attributes and business models. Finally, the diffusion processes are analysed to understand how these innovations spread from early adopters to wider social groups. Understanding the motivations and patterns of uptake will highlight possible leverage points for reducing food-related greenhouse gas emissions.

Before coming to UEA, Mark completed an MSc in Agricultural Development from the University of Copenhagen in 2015. In 2013 he graduated from Uppsala University with an MSc in Sustainable Development. He taught at the Centre for Environment and Development Studies (CEMUS), Uppsala University, and was a research fellow at the World Agroforestry Centre, Kenya. His broader research interests include food systems analysis, food policy, community-led sustainability initiatives, and agroecology.

email: Mark.Wilson@uea.ac.uk